Organisational identity construction on social media amidst COVID-19: the case of a Fast-Food Chain in Malaysia

Organisational identity construction on social media amidst COVID-19: the case of a Fast-Food Chain in Malaysia

for them to redefine their identities online for businesses to survive during trying times. This qualitative study examines the discourse strategies adopted by a popular fast-food chain in Malaysia, namely McDonald’s, in its postings on a social media platform during the pandemic. Through a hybrid a...

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Bibliographic Details
Main Authors: Mazlin Azizan, Muhammad Zulfadhli Saifuddin, Najwa Zulkifli, Wardah Ismail
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:http://journalarticle.ukm.my/23154/
http://journalarticle.ukm.my/23154/1/komunikasi_1.pdf

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