Linguistic cues of deception in Malaysian online investment scams’ promotional materials
The entire world has transitioned to a borderless information flow in this high-technology era, making communication more effective at the ease of the fingertips. However, these advantages come with various cybercrimes that can easily mislead readers and win them over to their point of view, i...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | http://journalarticle.ukm.my/22965/ http://journalarticle.ukm.my/22965/1/Gema_23_4_10.pdf |
| _version_ | 1848815726584922112 |
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| author | Ameiruel Azwan Ab Aziz, Nurul Atiqah Mohd Sharif, Wan Farah Wani Wan Fakhruddin, Amirah Mohd Juned, Nursyaidatul Kamar Md Shah, Ariff Imran Anuar Yatim, Aminabibi Saidalvi, |
| author_facet | Ameiruel Azwan Ab Aziz, Nurul Atiqah Mohd Sharif, Wan Farah Wani Wan Fakhruddin, Amirah Mohd Juned, Nursyaidatul Kamar Md Shah, Ariff Imran Anuar Yatim, Aminabibi Saidalvi, |
| author_sort | Ameiruel Azwan Ab Aziz, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | The entire world has transitioned to a borderless information flow in this high-technology era,
making communication more effective at the ease of the fingertips. However, these advantages
come with various cybercrimes that can easily mislead readers and win them over to their point
of view, including online investment scams. This quantitative study aims to analyse the
linguistic cues of deception of investment scams’ promotional materials using the Linguistic
Inquiry and Word Count (LIWC) and Statistical Package for Social Science (SPSS) software.
The data was gleaned from official website pages of investment scams provided by the Royal
Malaysia Police (RMP), Central Bank of Malaysia (CBM), Financial Consumer Alert List
(FCA), and the Securities Commission Malaysia (SC). Descriptive analysis and Pearson
correlation analysis were conducted. The findings of the descriptive analysis show that the
highest linguistic cue used in the online investment scam is Lifestyle. For Pearson correlation
analysis, the findings show that linguistic cue for Perception significantly correlates with other
linguistic cues such as Lifestyle, Social Process, Cognition, and Affect. This indicates that the
linguistic cues used in online investment scams are related. The findings of the study can be
used as a guide to prevent online investment scam problems in the future. |
| first_indexed | 2025-11-15T00:54:34Z |
| format | Article |
| id | oai:generic.eprints.org:22965 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:54:34Z |
| publishDate | 2023 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:229652024-02-06T03:34:07Z http://journalarticle.ukm.my/22965/ Linguistic cues of deception in Malaysian online investment scams’ promotional materials Ameiruel Azwan Ab Aziz, Nurul Atiqah Mohd Sharif, Wan Farah Wani Wan Fakhruddin, Amirah Mohd Juned, Nursyaidatul Kamar Md Shah, Ariff Imran Anuar Yatim, Aminabibi Saidalvi, The entire world has transitioned to a borderless information flow in this high-technology era, making communication more effective at the ease of the fingertips. However, these advantages come with various cybercrimes that can easily mislead readers and win them over to their point of view, including online investment scams. This quantitative study aims to analyse the linguistic cues of deception of investment scams’ promotional materials using the Linguistic Inquiry and Word Count (LIWC) and Statistical Package for Social Science (SPSS) software. The data was gleaned from official website pages of investment scams provided by the Royal Malaysia Police (RMP), Central Bank of Malaysia (CBM), Financial Consumer Alert List (FCA), and the Securities Commission Malaysia (SC). Descriptive analysis and Pearson correlation analysis were conducted. The findings of the descriptive analysis show that the highest linguistic cue used in the online investment scam is Lifestyle. For Pearson correlation analysis, the findings show that linguistic cue for Perception significantly correlates with other linguistic cues such as Lifestyle, Social Process, Cognition, and Affect. This indicates that the linguistic cues used in online investment scams are related. The findings of the study can be used as a guide to prevent online investment scam problems in the future. Penerbit Universiti Kebangsaan Malaysia 2023-11 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/22965/1/Gema_23_4_10.pdf Ameiruel Azwan Ab Aziz, and Nurul Atiqah Mohd Sharif, and Wan Farah Wani Wan Fakhruddin, and Amirah Mohd Juned, and Nursyaidatul Kamar Md Shah, and Ariff Imran Anuar Yatim, and Aminabibi Saidalvi, (2023) Linguistic cues of deception in Malaysian online investment scams’ promotional materials. GEMA: Online Journal of Language Studies, 23 (4). pp. 152-168. ISSN 1675-8021 https://ejournal.ukm.my/gema/issue/view/1621 |
| spellingShingle | Ameiruel Azwan Ab Aziz, Nurul Atiqah Mohd Sharif, Wan Farah Wani Wan Fakhruddin, Amirah Mohd Juned, Nursyaidatul Kamar Md Shah, Ariff Imran Anuar Yatim, Aminabibi Saidalvi, Linguistic cues of deception in Malaysian online investment scams’ promotional materials |
| title | Linguistic cues of deception in Malaysian online investment scams’ promotional materials |
| title_full | Linguistic cues of deception in Malaysian online investment scams’ promotional materials |
| title_fullStr | Linguistic cues of deception in Malaysian online investment scams’ promotional materials |
| title_full_unstemmed | Linguistic cues of deception in Malaysian online investment scams’ promotional materials |
| title_short | Linguistic cues of deception in Malaysian online investment scams’ promotional materials |
| title_sort | linguistic cues of deception in malaysian online investment scams’ promotional materials |
| url | http://journalarticle.ukm.my/22965/ http://journalarticle.ukm.my/22965/ http://journalarticle.ukm.my/22965/1/Gema_23_4_10.pdf |