Social media interactive advertising and purchase intention of the UAE customers: an empirical analysis

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Social media interactive advertising and purchase intention of the UAE customers: an empirical analysis

The advent of social media technologies, specifically the phenomenal growth of online and interactive advertising, has assisted various organizations in responding to and communicating with respective consumers at sustainable expenditures through various online channels, including social media, with...

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Bibliographic Details
Main Authors:	Mohammed Fathi Yousaf, Koo, Ah Choo, Mohd Hafizuddin Mohd Yusof
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:	http://journalarticle.ukm.my/22888/ http://journalarticle.ukm.my/22888/1/SML%206.pdf

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