The effect of influencer engagement rate in increasing followers of
Instagram official account

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The effect of influencer engagement rate in increasing followers of Instagram official account

The phenomenon of influencer marketing has grown rapidly in recent years. Instagram is considered one of the social media platforms that produce the highest number of influencer marketing, especially to reach Generation Y and Generation Z. Influencers are part of the marketing strategy, which is als...

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Bibliographic Details
Main Authors:	Monacho, Benny Chandra, Slamet, Yulius
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:	http://journalarticle.ukm.my/22273/ http://journalarticle.ukm.my/22273/1/jk_21.pdf

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