Gendered language features based on perceptions of Malaysian millennials in facebook communication

The study examined gendered language features based on perceptions of Malaysian millennials in Facebook communication. The data were collected from 60 millennials who were Facebook users living in Malaysia. In the study, the millennials were asked to read 14 comments by other Facebook users and aske...

Full description

Bibliographic Details
Main Authors: Kirstie Tet-Mei, Fung, Su-Hie, Ting, Kee-Man, Chuah
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:http://journalarticle.ukm.my/22268/
http://journalarticle.ukm.my/22268/2/jk_16.pdf
_version_ 1848815555436347392
author Kirstie Tet-Mei, Fung
Su-Hie, Ting
Kee-Man, Chuah
author_facet Kirstie Tet-Mei, Fung
Su-Hie, Ting
Kee-Man, Chuah
author_sort Kirstie Tet-Mei, Fung
building UKM Institutional Repository
collection Online Access
description The study examined gendered language features based on perceptions of Malaysian millennials in Facebook communication. The data were collected from 60 millennials who were Facebook users living in Malaysia. In the study, the millennials were asked to read 14 comments by other Facebook users and asked to state whether they were written by female or male users and to justify their identification of gender. An analysis framework made based on past findings on gendered language features was used to code the 14 Facebook comments as female or male features. The analysis showed that the accuracy of gender identification was about 50%. Comments identified as written by males were those containing straightforward and short comments, harsh language, male discussion topics, and societal roles. Conversely, comments identified as written by females were those containing advice, expression of emotions, empathy, female discussion topics, and polite language. The findings suggest that some language features are losing a clear gender identification. The gender-neutral features emerge from female users who also use words with profanities and insults, and write in an autonomous or directive manner, and male users who engage in attenuation/experience sharing, and interpersonal orientation/supportiveness. The study indicates that despite the association of Facebook comment features with gender, gender identity lines are getting blurred among millennial Facebook users, making gender identification more difficult.
first_indexed 2025-11-15T00:51:50Z
format Article
id oai:generic.eprints.org:22268
institution Universiti Kebangasaan Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T00:51:50Z
publishDate 2023
publisher Penerbit Universiti Kebangsaan Malaysia
recordtype eprints
repository_type Digital Repository
spelling oai:generic.eprints.org:222682023-09-19T08:06:32Z http://journalarticle.ukm.my/22268/ Gendered language features based on perceptions of Malaysian millennials in facebook communication Kirstie Tet-Mei, Fung Su-Hie, Ting Kee-Man, Chuah The study examined gendered language features based on perceptions of Malaysian millennials in Facebook communication. The data were collected from 60 millennials who were Facebook users living in Malaysia. In the study, the millennials were asked to read 14 comments by other Facebook users and asked to state whether they were written by female or male users and to justify their identification of gender. An analysis framework made based on past findings on gendered language features was used to code the 14 Facebook comments as female or male features. The analysis showed that the accuracy of gender identification was about 50%. Comments identified as written by males were those containing straightforward and short comments, harsh language, male discussion topics, and societal roles. Conversely, comments identified as written by females were those containing advice, expression of emotions, empathy, female discussion topics, and polite language. The findings suggest that some language features are losing a clear gender identification. The gender-neutral features emerge from female users who also use words with profanities and insults, and write in an autonomous or directive manner, and male users who engage in attenuation/experience sharing, and interpersonal orientation/supportiveness. The study indicates that despite the association of Facebook comment features with gender, gender identity lines are getting blurred among millennial Facebook users, making gender identification more difficult. Penerbit Universiti Kebangsaan Malaysia 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/22268/2/jk_16.pdf Kirstie Tet-Mei, Fung and Su-Hie, Ting and Kee-Man, Chuah (2023) Gendered language features based on perceptions of Malaysian millennials in facebook communication. Jurnal Komunikasi ; Malaysian Journal of Communication, 39 (2). pp. 293-311. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1605
spellingShingle Kirstie Tet-Mei, Fung
Su-Hie, Ting
Kee-Man, Chuah
Gendered language features based on perceptions of Malaysian millennials in facebook communication
title Gendered language features based on perceptions of Malaysian millennials in facebook communication
title_full Gendered language features based on perceptions of Malaysian millennials in facebook communication
title_fullStr Gendered language features based on perceptions of Malaysian millennials in facebook communication
title_full_unstemmed Gendered language features based on perceptions of Malaysian millennials in facebook communication
title_short Gendered language features based on perceptions of Malaysian millennials in facebook communication
title_sort gendered language features based on perceptions of malaysian millennials in facebook communication
url http://journalarticle.ukm.my/22268/
http://journalarticle.ukm.my/22268/
http://journalarticle.ukm.my/22268/2/jk_16.pdf