Virality is not enough when the audience misses the point: A content analysis of youtube comments on environmental documentary “Sexy Killers”

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Virality is not enough when the audience misses the point: A content analysis of youtube comments on environmental documentary “Sexy Killers”

During the Indonesian presidential election campaign, a documentary on coal mining problems in Indonesia titled “ Sexy Killers” became viral and was highly engaged on YouTube in early 2019, attracting 36 million views and above 100,000 comments. The documentary also received mainstream media coverag...

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Bibliographic Details
Main Authors:	Ika karlina Idris, Nuurrianti Jalli, khan, M. Laeeq, Sunaryo
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:	http://journalarticle.ukm.my/22235/ http://journalarticle.ukm.my/22235/1/jk_1.pdf

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