Masa lalu masalah lu: a semiotic study in the myths hidden within cigarette billboard ads in Indonesia

Masa lalu masalah lu: a semiotic study in the myths hidden within cigarette billboard ads in Indonesia

The Indonesian government has brought in strict regulations to stop cigarette advertisements, so cigarette companies have become very creative at creating subliminal messaging to promote their products. Our descriptive study discusses a semiotic analysis of billboard advertisements for brands of cig...

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Bibliographic Details
Main Authors: Abdul Manan, Muhammad Arif Fadhilah, Kamarullah, Luthfi Auni, Cut Intan Salasiyah
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:http://journalarticle.ukm.my/22213/
http://journalarticle.ukm.my/22213/1/jk-11.pdf

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