The macrostructure of earnings videos: a multimodal discourse analysis
Financial communication produces various texts, among which are earnings videos. The videos disclose corporate performance two/four times yearly (once every six/three months). The thrust of research on earnings videos is primarily representation and evaluation, but organization should also be analyz...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM
2023
|
| Online Access: | http://journalarticle.ukm.my/22094/ http://journalarticle.ukm.my/22094/1/TS%201.pdf |
| _version_ | 1848815514477920256 |
|---|---|
| author | Kumaran Rajandran, |
| author_facet | Kumaran Rajandran, |
| author_sort | Kumaran Rajandran, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | Financial communication produces various texts, among which are earnings videos. The videos disclose corporate performance two/four times yearly (once every six/three months). The thrust of research on earnings videos is primarily representation and evaluation, but organization should also be analyzed. It can reveal a macrostructure, the ‘layout’ dictating where representation and evaluation should be placed. The present article operationalizes a multimodal discourse analysis, studying generic structure potential (GSP) and multimodal features in earnings videos in English, French and Spanish from multinational corporations. The genre of earnings videos is a recount genre, which is comprised of 3 stages termed Orientation, Series of Events and Coda. Orientation and Coda are optional stages, and Series of Events is an obligatory stage. While Orientation gives the introduction and context, Series of Events relates financial and strategic information, and Coda projects upcoming plans and the conclusion. The stages are multimodal because Orientation is characterized by nomination, character, setting and sound; Series of Events employs appraisement, genericization, specification, activation, character, angle and shot; and Coda is characterized by activation and sound. A transition is also used to indicate the end of one stage and the start of another stage. The multimodal macrostructure could serve impression management. It organizes how information unfolds from start to end, enabling a favorable perspective of corporations to investors. The knowledge about the macrostructure can be exercised to develop discursive competence or a systematic way to decipher and deploy multimodal features in financial communication. |
| first_indexed | 2025-11-15T00:51:11Z |
| format | Article |
| id | oai:generic.eprints.org:22094 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:51:11Z |
| publishDate | 2023 |
| publisher | Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:220942023-08-16T02:26:29Z http://journalarticle.ukm.my/22094/ The macrostructure of earnings videos: a multimodal discourse analysis Kumaran Rajandran, Financial communication produces various texts, among which are earnings videos. The videos disclose corporate performance two/four times yearly (once every six/three months). The thrust of research on earnings videos is primarily representation and evaluation, but organization should also be analyzed. It can reveal a macrostructure, the ‘layout’ dictating where representation and evaluation should be placed. The present article operationalizes a multimodal discourse analysis, studying generic structure potential (GSP) and multimodal features in earnings videos in English, French and Spanish from multinational corporations. The genre of earnings videos is a recount genre, which is comprised of 3 stages termed Orientation, Series of Events and Coda. Orientation and Coda are optional stages, and Series of Events is an obligatory stage. While Orientation gives the introduction and context, Series of Events relates financial and strategic information, and Coda projects upcoming plans and the conclusion. The stages are multimodal because Orientation is characterized by nomination, character, setting and sound; Series of Events employs appraisement, genericization, specification, activation, character, angle and shot; and Coda is characterized by activation and sound. A transition is also used to indicate the end of one stage and the start of another stage. The multimodal macrostructure could serve impression management. It organizes how information unfolds from start to end, enabling a favorable perspective of corporations to investors. The knowledge about the macrostructure can be exercised to develop discursive competence or a systematic way to decipher and deploy multimodal features in financial communication. Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/22094/1/TS%201.pdf Kumaran Rajandran, (2023) The macrostructure of earnings videos: a multimodal discourse analysis. 3L; Language,Linguistics and Literature,The Southeast Asian Journal of English Language Studies., 29 (1). pp. 1-16. ISSN 0128-5157 https://ejournal.ukm.my/3l/index |
| spellingShingle | Kumaran Rajandran, The macrostructure of earnings videos: a multimodal discourse analysis |
| title | The macrostructure of earnings videos: a multimodal discourse analysis |
| title_full | The macrostructure of earnings videos: a multimodal discourse analysis |
| title_fullStr | The macrostructure of earnings videos: a multimodal discourse analysis |
| title_full_unstemmed | The macrostructure of earnings videos: a multimodal discourse analysis |
| title_short | The macrostructure of earnings videos: a multimodal discourse analysis |
| title_sort | macrostructure of earnings videos: a multimodal discourse analysis |
| url | http://journalarticle.ukm.my/22094/ http://journalarticle.ukm.my/22094/ http://journalarticle.ukm.my/22094/1/TS%201.pdf |