Uses and gratifications of trilingual newspapers in Sabah
There are at least 33 periodicals have been established in Sabah since 1883. These include various monolingual, bilingual, and trilingual newspapers published between 1883 and 2022 in various formats including the trilingual newspaper’s format The focus of this study is to investigate the roles of l...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | http://journalarticle.ukm.my/21859/ http://journalarticle.ukm.my/21859/1/60848%20210125%201%20PB%20Uses%20and%20Gratifications%20of%20Trilingual%20Newspapers%20in%20Sabah.pdf |
| _version_ | 1848815455811141632 |
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| author | Elizabeth Joanny Openg, Siti Ezaleila Mustafa, Mohammad Rashidi Pakri, |
| author_facet | Elizabeth Joanny Openg, Siti Ezaleila Mustafa, Mohammad Rashidi Pakri, |
| author_sort | Elizabeth Joanny Openg, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | There are at least 33 periodicals have been established in Sabah since 1883. These include various monolingual, bilingual, and trilingual newspapers published between 1883 and 2022 in various formats including the trilingual newspaper’s format The focus of this study is to investigate the roles of local trilingual newspapers in Sabah and, at the same time, to distinguish between the gratification sought (gs) and the rewards received (gratifications obtained) by readers of the selected local trilingual newspapers in Sabah namely The New Sabah Times, Daily Express, and Borneo Post. The mixed-method research method was implemented to meet the research objectives. 159 respondents were randomly selected to participate in the online and offline questionnaires, and 10 of them were randomly selected to answer the interview. The findings of this study show that readers chose trilingual newspapers to satisfy their cognitive, social-integrative, escapist, and affective needs. Therefore, this study wishes to provide evidence to the local newspaper press to continue the Kadazandusun column in a way that can satisfy the needs of their readers. |
| first_indexed | 2025-11-15T00:50:15Z |
| format | Article |
| id | oai:generic.eprints.org:21859 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:50:15Z |
| publishDate | 2023 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:218592023-07-10T06:40:07Z http://journalarticle.ukm.my/21859/ Uses and gratifications of trilingual newspapers in Sabah Elizabeth Joanny Openg, Siti Ezaleila Mustafa, Mohammad Rashidi Pakri, There are at least 33 periodicals have been established in Sabah since 1883. These include various monolingual, bilingual, and trilingual newspapers published between 1883 and 2022 in various formats including the trilingual newspaper’s format The focus of this study is to investigate the roles of local trilingual newspapers in Sabah and, at the same time, to distinguish between the gratification sought (gs) and the rewards received (gratifications obtained) by readers of the selected local trilingual newspapers in Sabah namely The New Sabah Times, Daily Express, and Borneo Post. The mixed-method research method was implemented to meet the research objectives. 159 respondents were randomly selected to participate in the online and offline questionnaires, and 10 of them were randomly selected to answer the interview. The findings of this study show that readers chose trilingual newspapers to satisfy their cognitive, social-integrative, escapist, and affective needs. Therefore, this study wishes to provide evidence to the local newspaper press to continue the Kadazandusun column in a way that can satisfy the needs of their readers. Penerbit Universiti Kebangsaan Malaysia 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/21859/1/60848%20210125%201%20PB%20Uses%20and%20Gratifications%20of%20Trilingual%20Newspapers%20in%20Sabah.pdf Elizabeth Joanny Openg, and Siti Ezaleila Mustafa, and Mohammad Rashidi Pakri, (2023) Uses and gratifications of trilingual newspapers in Sabah. e-Bangi Journal of Social Sciences & Humanities, 20 (2). pp. 81-95. ISSN 1823-884x https://ejournal.ukm.my/ebangi/index |
| spellingShingle | Elizabeth Joanny Openg, Siti Ezaleila Mustafa, Mohammad Rashidi Pakri, Uses and gratifications of trilingual newspapers in Sabah |
| title | Uses and gratifications of trilingual newspapers in Sabah |
| title_full | Uses and gratifications of trilingual newspapers in Sabah |
| title_fullStr | Uses and gratifications of trilingual newspapers in Sabah |
| title_full_unstemmed | Uses and gratifications of trilingual newspapers in Sabah |
| title_short | Uses and gratifications of trilingual newspapers in Sabah |
| title_sort | uses and gratifications of trilingual newspapers in sabah |
| url | http://journalarticle.ukm.my/21859/ http://journalarticle.ukm.my/21859/ http://journalarticle.ukm.my/21859/1/60848%20210125%201%20PB%20Uses%20and%20Gratifications%20of%20Trilingual%20Newspapers%20in%20Sabah.pdf |