Adapting the blue ocean strategy for educators: opportunities for professional development in the Malaysian higher education context
Embedding opportunities for professional development to attain greater visibility to achieve and retain the recognition both locally and internationally is important for educators at tertiary level. The challenge to consistently retain the social standing by its ranking is greater for young private...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | http://journalarticle.ukm.my/21849/ http://journalarticle.ukm.my/21849/1/59415%20210073%201%20PB%20Adapting%20the%20Blue%20Ocean%20Strategy.pdf |
| _version_ | 1848815452877225984 |
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| author | Latha Ravindran, Mansour Amini, Ling, Khai Lee Khalifa, Samia Jawad |
| author_facet | Latha Ravindran, Mansour Amini, Ling, Khai Lee Khalifa, Samia Jawad |
| author_sort | Latha Ravindran, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | Embedding opportunities for professional development to attain greater visibility to achieve and retain the recognition both locally and internationally is important for educators at tertiary level. The challenge to consistently retain the social standing by its ranking is greater for young private universities in Malaysia. By means of the principles of Blue Ocean Strategy (BOS), this research highlighted the opportunities in strengthening the human capital moving towards a professional learning community. The study employed the qualitative research design to explore the institutional support provided for professional development to identify training needs and opportunities to educators, as well as the prospects of adapting the BOS strategy to meet the diverse needs of the professional development of educators. Employing a purposeful sampling method, five key stakeholders in the management position and ten lecturers from a private university in Malaysia were interviewed. These lecturers were specifically selected based on their knowledge and interest in the topic and the other criteria was their willingness to participate in the study. The criteria established directly reflects the purpose of the study. Document analysis of policy guidelines for professional development and the strategies adapted by the universities to enhance professional development was conducted. U Findings indicate that universities are encouraged to transform and cater for the ever-changing customer dynamics and technologies as well as to create demand and value to professional development. Findings point out that the concept of professional development should be broadened, and policy directives should be enhanced for greater visibility. Professional development should be examined as the governing mechanism to determine innovate practices to meet the diverse needs of academics. The conclusion of the study points to the need to broaden the concept of professional development and the implication for the organizational innovation is discussed. |
| first_indexed | 2025-11-15T00:50:13Z |
| format | Article |
| id | oai:generic.eprints.org:21849 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:50:13Z |
| publishDate | 2023 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:218492023-07-10T06:02:05Z http://journalarticle.ukm.my/21849/ Adapting the blue ocean strategy for educators: opportunities for professional development in the Malaysian higher education context Latha Ravindran, Mansour Amini, Ling, Khai Lee Khalifa, Samia Jawad Embedding opportunities for professional development to attain greater visibility to achieve and retain the recognition both locally and internationally is important for educators at tertiary level. The challenge to consistently retain the social standing by its ranking is greater for young private universities in Malaysia. By means of the principles of Blue Ocean Strategy (BOS), this research highlighted the opportunities in strengthening the human capital moving towards a professional learning community. The study employed the qualitative research design to explore the institutional support provided for professional development to identify training needs and opportunities to educators, as well as the prospects of adapting the BOS strategy to meet the diverse needs of the professional development of educators. Employing a purposeful sampling method, five key stakeholders in the management position and ten lecturers from a private university in Malaysia were interviewed. These lecturers were specifically selected based on their knowledge and interest in the topic and the other criteria was their willingness to participate in the study. The criteria established directly reflects the purpose of the study. Document analysis of policy guidelines for professional development and the strategies adapted by the universities to enhance professional development was conducted. U Findings indicate that universities are encouraged to transform and cater for the ever-changing customer dynamics and technologies as well as to create demand and value to professional development. Findings point out that the concept of professional development should be broadened, and policy directives should be enhanced for greater visibility. Professional development should be examined as the governing mechanism to determine innovate practices to meet the diverse needs of academics. The conclusion of the study points to the need to broaden the concept of professional development and the implication for the organizational innovation is discussed. Penerbit Universiti Kebangsaan Malaysia 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/21849/1/59415%20210073%201%20PB%20Adapting%20the%20Blue%20Ocean%20Strategy.pdf Latha Ravindran, and Mansour Amini, and Ling, Khai Lee and Khalifa, Samia Jawad (2023) Adapting the blue ocean strategy for educators: opportunities for professional development in the Malaysian higher education context. e-Bangi Journal of Social Sciences & Humanities, 20 (2). pp. 9-20. ISSN 1823-884x https://ejournal.ukm.my/ebangi/index |
| spellingShingle | Latha Ravindran, Mansour Amini, Ling, Khai Lee Khalifa, Samia Jawad Adapting the blue ocean strategy for educators: opportunities for professional development in the Malaysian higher education context |
| title | Adapting the blue ocean strategy for educators: opportunities for professional development in the Malaysian higher education context |
| title_full | Adapting the blue ocean strategy for educators: opportunities for professional development in the Malaysian higher education context |
| title_fullStr | Adapting the blue ocean strategy for educators: opportunities for professional development in the Malaysian higher education context |
| title_full_unstemmed | Adapting the blue ocean strategy for educators: opportunities for professional development in the Malaysian higher education context |
| title_short | Adapting the blue ocean strategy for educators: opportunities for professional development in the Malaysian higher education context |
| title_sort | adapting the blue ocean strategy for educators: opportunities for professional development in the malaysian higher education context |
| url | http://journalarticle.ukm.my/21849/ http://journalarticle.ukm.my/21849/ http://journalarticle.ukm.my/21849/1/59415%20210073%201%20PB%20Adapting%20the%20Blue%20Ocean%20Strategy.pdf |