APA (7th ed.) Citation

Wee, S. L. F., Hishamuddin Ismail, & Tan, P. K. (2023). Extending the innovation characteristic model to private label products: Brand trust as the new innovation characteristic. Penerbit Universiti Kebangsaan Malaysia.

Chicago Style (17th ed.) Citation

Wee, Stany Lian Fong, Hishamuddin Ismail, and Pei Kian Tan. Extending the Innovation Characteristic Model to Private Label Products: Brand Trust as the New Innovation Characteristic. Penerbit Universiti Kebangsaan Malaysia, 2023.

MLA (9th ed.) Citation

Wee, Stany Lian Fong, et al. Extending the Innovation Characteristic Model to Private Label Products: Brand Trust as the New Innovation Characteristic. Penerbit Universiti Kebangsaan Malaysia, 2023.