Female representation in online advertisements: a feminist stylistic analysis of beauty products advertised on Instagram

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Female representation in online advertisements: a feminist stylistic analysis of beauty products advertised on Instagram

An advertisement is a promotional strategy to introduce a product, brand, or service to a targeted viewership; with the intent to pique their attention, encourage interaction, and ultimately, attract sales. Containing pictures, words and graphics that are familiar and present in the targeted group’s...

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Bibliographic Details
Main Authors:	Humaira Raslie, Aina Nadhirah Mohd Zaidi
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	http://journalarticle.ukm.my/21588/ http://journalarticle.ukm.my/21588/1/JkSI_21.pdf

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