Conceptualising the role of opinion leaders as moderator to local communities commitment in corporate social responsibility (CSR) communication

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Conceptualising the role of opinion leaders as moderator to local communities commitment in corporate social responsibility (CSR) communication

The concept of communication as mediation has now become a crucial metric for analysing various behavioural patterns, particularly in relation to new media. Several psychological and structural factors interpreting the relationship between engagement and the consumption of information and cognitive...

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Bibliographic Details
Main Authors:	Rehan Tariq, Izzal Asnira Zolkepli, Mahyuddin Ahmad
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	http://journalarticle.ukm.my/21557/ http://journalarticle.ukm.my/21557/1/Jk_1.pdf

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