The impact of luminance contrast on attention and memory
Previous studies have found that luminance contrast may enhance attention and attention is positively correlated with memory. However, little attention has been given to understand the impact of luminance contrast on memory. The present study attempts to address this gap by examining the effect of l...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2017
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| Online Access: | http://journalarticle.ukm.my/21484/ http://journalarticle.ukm.my/21484/1/265-1093-1-PB.pdf |
| _version_ | 1848815361708785664 |
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| author | Su, Ling Yap Xiu, Boon Tan Chee, Seng Tan |
| author_facet | Su, Ling Yap Xiu, Boon Tan Chee, Seng Tan |
| author_sort | Su, Ling Yap |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | Previous studies have found that luminance contrast may enhance attention and attention is positively correlated with memory. However, little attention has been given to understand the impact of luminance contrast on memory. The present study attempts to address this gap by examining the effect of luminance contrast on attention and memory. A total of 159 undergraduates were randomly assigned
to three luminance contrast conditions (high vs. moderate vs. low) and were administered a modified d2 test and modified words memory test. Multivariate analysis of variance showed significant effect of luminance contrast on memory performance. Participants in the high and moderate luminance contrast groups recalled more words than counterparts in the low contrast group. However, the effect of luminance contrast on attention was not significant, though planned comparison found that high contrast group scored higher than low contrast group. The findings not only shed light on improvement of memory but also have implication for design and marketing and consumer behaviours study. |
| first_indexed | 2025-11-15T00:48:46Z |
| format | Article |
| id | oai:generic.eprints.org:21484 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:48:46Z |
| publishDate | 2017 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:214842023-04-18T03:05:03Z http://journalarticle.ukm.my/21484/ The impact of luminance contrast on attention and memory Su, Ling Yap Xiu, Boon Tan Chee, Seng Tan Previous studies have found that luminance contrast may enhance attention and attention is positively correlated with memory. However, little attention has been given to understand the impact of luminance contrast on memory. The present study attempts to address this gap by examining the effect of luminance contrast on attention and memory. A total of 159 undergraduates were randomly assigned to three luminance contrast conditions (high vs. moderate vs. low) and were administered a modified d2 test and modified words memory test. Multivariate analysis of variance showed significant effect of luminance contrast on memory performance. Participants in the high and moderate luminance contrast groups recalled more words than counterparts in the low contrast group. However, the effect of luminance contrast on attention was not significant, though planned comparison found that high contrast group scored higher than low contrast group. The findings not only shed light on improvement of memory but also have implication for design and marketing and consumer behaviours study. Penerbit Universiti Kebangsaan Malaysia 2017-08 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/21484/1/265-1093-1-PB.pdf Su, Ling Yap and Xiu, Boon Tan and Chee, Seng Tan (2017) The impact of luminance contrast on attention and memory. Jurnal Psikologi Malaysia, 31 (2). pp. 90-98. ISSN 2289-8174 https://spaj.ukm.my/ppppm/jpm/issue/view/28 |
| spellingShingle | Su, Ling Yap Xiu, Boon Tan Chee, Seng Tan The impact of luminance contrast on attention and memory |
| title | The impact of luminance contrast on attention and memory |
| title_full | The impact of luminance contrast on attention and memory |
| title_fullStr | The impact of luminance contrast on attention and memory |
| title_full_unstemmed | The impact of luminance contrast on attention and memory |
| title_short | The impact of luminance contrast on attention and memory |
| title_sort | impact of luminance contrast on attention and memory |
| url | http://journalarticle.ukm.my/21484/ http://journalarticle.ukm.my/21484/ http://journalarticle.ukm.my/21484/1/265-1093-1-PB.pdf |