Risks factors changes in purchasing style among students of National University of Malaysia during the covid-19 pandemic
In line with the increasingly busy lifestyle changes and the existence of the Covid-19 virus, this new norm of purchasing methods is gaining a place in the hearts of consumers. Online purchases are chosen as an easy step for consumers to limit their movements. The objective of the study was to study...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Pusat Perkembangan Pelajar ,U.K.M
2022
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| Online Access: | http://journalarticle.ukm.my/21231/ http://journalarticle.ukm.my/21231/1/pp_10.pdf |
| _version_ | 1848815301880184832 |
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| author | Mahirah Mohd Adenan, Roziana Baharin, |
| author_facet | Mahirah Mohd Adenan, Roziana Baharin, |
| author_sort | Mahirah Mohd Adenan, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | In line with the increasingly busy lifestyle changes and the existence of the Covid-19 virus, this new norm of purchasing methods is gaining a place in the hearts of consumers. Online purchases are chosen as an easy step for consumers to limit their movements. The objective of the study was to study the differences in virtual purchasing practices before and during the pandemic. In addition, the study also examines the factors of these changes as well as the risks that will be faced. The population of this study is made up of users among the students at National University of Malaysia who are mostly aged between 19-29 years old. The results of the analysis found an increase in the number of consumers who switched to online purchase patterns during the pandemic. In addition, it is found that the dominant factor that most influences the change is its method of penetrating the world market, being safe and in accordance with the Standard Guidelines & Operations (SOP) as well as having flexibility in terms of time and place. In turn, a bad experience when online trading also affects the behavior of consumers. Hence, positive factors (driving factors) and negative factors (risks) will influence the behavior of the user in making decisions. |
| first_indexed | 2025-11-15T00:47:49Z |
| format | Article |
| id | oai:generic.eprints.org:21231 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:47:49Z |
| publishDate | 2022 |
| publisher | Pusat Perkembangan Pelajar ,U.K.M |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:212312023-02-24T14:25:48Z http://journalarticle.ukm.my/21231/ Risks factors changes in purchasing style among students of National University of Malaysia during the covid-19 pandemic Mahirah Mohd Adenan, Roziana Baharin, In line with the increasingly busy lifestyle changes and the existence of the Covid-19 virus, this new norm of purchasing methods is gaining a place in the hearts of consumers. Online purchases are chosen as an easy step for consumers to limit their movements. The objective of the study was to study the differences in virtual purchasing practices before and during the pandemic. In addition, the study also examines the factors of these changes as well as the risks that will be faced. The population of this study is made up of users among the students at National University of Malaysia who are mostly aged between 19-29 years old. The results of the analysis found an increase in the number of consumers who switched to online purchase patterns during the pandemic. In addition, it is found that the dominant factor that most influences the change is its method of penetrating the world market, being safe and in accordance with the Standard Guidelines & Operations (SOP) as well as having flexibility in terms of time and place. In turn, a bad experience when online trading also affects the behavior of consumers. Hence, positive factors (driving factors) and negative factors (risks) will influence the behavior of the user in making decisions. Pusat Perkembangan Pelajar ,U.K.M 2022 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/21231/1/pp_10.pdf Mahirah Mohd Adenan, and Roziana Baharin, (2022) Risks factors changes in purchasing style among students of National University of Malaysia during the covid-19 pandemic. Jurnal Personalia Pelajar, 25 (2). pp. 189-199. ISSN 0128-2735 https://www.ukm.my/personalia/publication-category/volume-25-number-2-december-2022/page/2/ |
| spellingShingle | Mahirah Mohd Adenan, Roziana Baharin, Risks factors changes in purchasing style among students of National University of Malaysia during the covid-19 pandemic |
| title | Risks factors changes in purchasing style among students of National University of Malaysia during the covid-19 pandemic |
| title_full | Risks factors changes in purchasing style among students of National University of Malaysia during the covid-19 pandemic |
| title_fullStr | Risks factors changes in purchasing style among students of National University of Malaysia during the covid-19 pandemic |
| title_full_unstemmed | Risks factors changes in purchasing style among students of National University of Malaysia during the covid-19 pandemic |
| title_short | Risks factors changes in purchasing style among students of National University of Malaysia during the covid-19 pandemic |
| title_sort | risks factors changes in purchasing style among students of national university of malaysia during the covid-19 pandemic |
| url | http://journalarticle.ukm.my/21231/ http://journalarticle.ukm.my/21231/ http://journalarticle.ukm.my/21231/1/pp_10.pdf |