Impulse buying in live stream based on the stimulus-organism-response framework

QR Code

Impulse buying in live stream based on the stimulus-organism-response framework

Live stream commerce is the most effective method for online marketing and sales. The Malaysian government implementation of movement control order (MCO) and social distancing during the Covid-19 pandemic had a significant impact on consumer purchasing behaviour and ways of conducting business. Henc...

Full description

Bibliographic Details
Main Authors:	Tang, Kin Leong, Tan, Pei Meng, Tham Yong Jing Alex
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	http://journalarticle.ukm.my/21089/ http://journalarticle.ukm.my/21089/1/56243-200165-2-PB.pdf

Similar Items

A study on consumer’s impulse buying behavior decision: live streaming shopping on crossborder e platform
by: Leong, Jing Ying
Published: (2022)

Factors influencing impulse buying in live streaming: a systematic literature review
by: Yin, Xiaoxing, et al.
Published: (2024)

Elaboration likelihood model perspective on millenial live streaming buyers' impulsive buying tendency
by: Luo, Xi
Published: (2023)

Factors affecting consumers’ impulse buying in live streaming commerce towards clothing and fashion products
by: Lau, Ka Kei
Published: (2022)

Boosting customers’ impulsive buying tendency in live-streaming commerce: the role of customer engagement and deal proneness
by: Luo, Xi, et al.
Published: (2024)

Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
by: Luo, Xi, et al.
Published: (2024)

Triggers of Malaysian consumers’ impulse purchase during live streaming
by: Haw, Mei Kei
Published: (2023)

Exploring Impulse Buying in Services: Toward an Integrative Framework
by: Sharma, Piyush, et al.
Published: (2014)

Stimulus-responsive polymers
by: Roth, P.J., et al.
Published: (2017)

Dynamic Effect of Flow on Impulsive Consumption: Evidence from Southeast Asian Live Streaming Platforms
by: Pradeep, Paraman, et al.
Published: (2022)

Exploring impulse buying in services vs products: Towards a common conceptual framework
by: Sharma, Piyush, et al.
Published: (2009)

Analysis of The Factors That Motivate The Consumers To Buy Impulsively
by: Saraogi, Ayushya
Published: (2011)

Impact of Store Environment on Impulse Buying Behavior
by: Mohan, G., et al.
Published: (2013)

Investigating tourist's behavioral intentions using stimulus-organism response theory
by: Ku, Wen Xin, et al.
Published: (2019)

To stream or not to stream? exploring factors influencing impulsive consumption through gastronomy livestreaming
by: Yu, Cheng, et al.
Published: (2022)

Individual differences in the inhibition of stimulus-stimulus and stimulus-response associations and medication effects on associative learning in Tourette syndrome and ADHD
by: Kantini, Ebrahim
Published: (2010)

IMPULSE BUYING, PERSONALITY TRAITS, IN-STORE ATMOSPHERICS, AND THEIR INTERACTION
by: jalan, nikhil
Published: (2006)

Role of store image in consumer impulse buying behavior
by: Geetha, M., et al.
Published: (2009)

Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness
by: Sharma, Piyush, et al.
Published: (2010)

Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness
by: Sharma, Piyush, et al.
Published: (2014)

Impulse Buying On Green Products An Approach To Enhance Product Competitiveness
by: Baghebany, Alireza
Published: (2010)

Impulse Buying and Variety Seeking: A Trait-Correlates Perspective
by: Sharma, Piyush, et al.
Published: (2010)

The influencing factors on generation Y online impulsive buying behaviour
by: Ang, Su Shin, et al.
Published: (2015)

Factors Affecting Consumers’ Impulse Buying Behaviour in Social Commerce
by: Lai, Ting Yu
Published: (2019)

Understanding viewer behaviors in live streaming: the investigations on social live streaming service in China
by: Guan, Zhengzhi
Published: (2020)

The Influence of Atmospheric Cues on Online Impulse Buying across Product Categories: The Mediating Role of Consumer Impulsiveness
by: Sarah, Farah Hasan
Published: (2020)

Heaviness-brightness correspondence and stimulus-response compatibility
by: Walker, Peter *, et al.
Published: (2020)

Evidence for response membership in stimulus classes by pigeons
by: Urcuioli, Peter, et al.
Published: (2013)

Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness
by: Gong, Xiyun, et al.
Published: (2024)

The role of emotional mediation in visitor experiences in art tourism: based on stimulus-organism-response model
by: Hao, Yingyi, et al.
Published: (2024)

Knowledge mapping of impulsive buying behaviour research: a visual analysis using CiteSpace
by: Yee Choy Leong, Choy Leong, et al.
Published: (2024)

The Analysis of Factors that Influence Female Impulse Buying During Online Transactions
by: Hung, Chien-Ju
Published: (2008)

Exploring impulse buying in millennial consumers during the COVID-19 pandemic
by: Smith, Bethany
Published: (2022)

Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not!
by: Sharma, Piyush, et al.
Published: (2003)

Store Environment and Impulse Buying Behavior: A Super-Market Perspective
by: Sivakumaran, B., et al.
Published: (2005)

The Study on the Factors That Affect Generation Y’s Impulsive Buying Behavior at Supermarket
by: Li, Song
Published: (2014)

Effect of Finite Impulse Response Filters on Activities of Daily Living Classification Algorithms
by: Welhenge, Anuradhi, et al.
Published: (2023)

Knowledge mapping of impulsive buying behavior research: a visual analysis using CiteSpace
by: Gong, Xiyun, et al.
Published: (2024)

The development of stimulus and response interference control in mid-childhood
by: Cragg, Lucy
Published: (2015)

Amidine functionality as a stimulus-responsive building block
by: Quek, J., et al.
Published: (2013)