Revisiting SMEs’ business strategy : shifting outsourcing to crowdsourcing practices to enhance SMEs’ performance

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Revisiting SMEs’ business strategy : shifting outsourcing to crowdsourcing practices to enhance SMEs’ performance

The emergence of digital technology platforms such as crowdsourcing platform allows SMEs to establish an unmediated connection between suppliers and the customers; hence, enabling a close engagement with other stakeholders. Crowdsourcing practice offers the SMEs an unprecedented opportunity to enhan...

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Bibliographic Details
Main Authors:	Mohd Fitri Mansor, Noor Hidayah Abu, Hasliza Abdul Halim, Noor Hazlina Ahmad
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	http://journalarticle.ukm.my/21080/ http://journalarticle.ukm.my/21080/1/55345-200264-2-PB.pdf

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