Performance level of sales force automation system in a logistics and distribution company
Logistics and distribution companies turned their interests to using sales force automation (SFA) in their business operations as technology is now a widely used tool that allows fast and efficient operations. A descriptive design was used in this study, and inventory, sales monitoring, and dist...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/20850/ http://journalarticle.ukm.my/20850/1/7.pdf |
| _version_ | 1848815212126273536 |
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| author | Cartalla, Kyla Flor Naval Esguerra, Anthony G. Cueva, Gene Paul R. Esguerra, James G. |
| author_facet | Cartalla, Kyla Flor Naval Esguerra, Anthony G. Cueva, Gene Paul R. Esguerra, James G. |
| author_sort | Cartalla, Kyla Flor Naval |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | Logistics and distribution companies turned their interests to using sales force automation (SFA) in
their business operations as technology is now a widely used tool that allows fast and efficient
operations. A descriptive design was used in this study, and inventory, sales monitoring, and distribution
process are the key indicators used to measure the performance of the sales force automation. The results
show that the SFA system was perceived as good, with a 4.0 weighted mean. Internet connectivity was
the major challenge in the utilization of SFA. Continuous system improvement is recommended to
maximize the utilization of the system. |
| first_indexed | 2025-11-15T00:46:23Z |
| format | Article |
| id | oai:generic.eprints.org:20850 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:46:23Z |
| publishDate | 2022 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:208502022-12-21T08:28:59Z http://journalarticle.ukm.my/20850/ Performance level of sales force automation system in a logistics and distribution company Cartalla, Kyla Flor Naval Esguerra, Anthony G. Cueva, Gene Paul R. Esguerra, James G. Logistics and distribution companies turned their interests to using sales force automation (SFA) in their business operations as technology is now a widely used tool that allows fast and efficient operations. A descriptive design was used in this study, and inventory, sales monitoring, and distribution process are the key indicators used to measure the performance of the sales force automation. The results show that the SFA system was perceived as good, with a 4.0 weighted mean. Internet connectivity was the major challenge in the utilization of SFA. Continuous system improvement is recommended to maximize the utilization of the system. Penerbit Universiti Kebangsaan Malaysia 2022-12 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/20850/1/7.pdf Cartalla, Kyla Flor Naval and Esguerra, Anthony G. and Cueva, Gene Paul R. and Esguerra, James G. (2022) Performance level of sales force automation system in a logistics and distribution company. Asia-Pacific Journal of Information Technology and Multimedia, 11 (2). pp. 89-96. ISSN 2289-2192 https://www.ukm.my/apjitm/articles-issues |
| spellingShingle | Cartalla, Kyla Flor Naval Esguerra, Anthony G. Cueva, Gene Paul R. Esguerra, James G. Performance level of sales force automation system in a logistics and distribution company |
| title | Performance level of sales force automation system in a logistics and distribution company |
| title_full | Performance level of sales force automation system in a logistics and distribution company |
| title_fullStr | Performance level of sales force automation system in a logistics and distribution company |
| title_full_unstemmed | Performance level of sales force automation system in a logistics and distribution company |
| title_short | Performance level of sales force automation system in a logistics and distribution company |
| title_sort | performance level of sales force automation system in a logistics and distribution company |
| url | http://journalarticle.ukm.my/20850/ http://journalarticle.ukm.my/20850/ http://journalarticle.ukm.my/20850/1/7.pdf |