Experiential quality among coffee lovers : an empirical study in the Malaysian coffee outlets industry

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Experiential quality among coffee lovers : an empirical study in the Malaysian coffee outlets industry

Experiential Quality has become extremely important for coffee outlets industry due to the highly competitive environment. The main objective of this study is to analyze the quality of the coffee outlets to win more customers in Malaysia. This study specifically design to investigate the existing...

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Bibliographic Details
Main Authors:	Suguna Sinniah, Gopal Perumal, Ravindaran Seniasamy, Paul Anthony Maria Das, Ramesh Kumar Moona Haji Mohamed, Oruwalage Sandalu Dhananjaya
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/20825/ http://journalarticle.ukm.my/20825/1/28039-85377-1-SM.pdf

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