QR Code

The influence of brand image and brand personality on brand loyalty, mediating by brand trust : an empirical study

The objective of this study is to investigate the relationships between brand image (BI), brand personality (BP), and brand loyalty (BL) of local automobile brands in Malaysia and determine the mediating effects of brand trust (BT) on the relationships between brand personality (BP) and brand lo...

Full description

Bibliographic Details
Main Authors:	Ahmad Mabkhot, Hashed, Hasnizam Shaari, Salniza Md. Salleh
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/20755/ http://journalarticle.ukm.my/20755/1/15218-65501-1-PB.pdf

Similar Items

The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study
by: Mabkhot, Hashed Ahmad, et al.
Published: (2017)

The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study
by: Mabkhot, Hashed Ahmed, et al.
Published: (2017)

The influence of brand image and brand personality on brand loyalty
by: Mabkhot, Hashed Ahmed, et al.
Published: (2015)

The influences of brand image and brand personality on brand loyalty
by: Mabkhot, Hashed Ahmed, et al.
Published: (2014)

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
by: Ramaseshan, Balasubramani, et al.
Published: (2014)

The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia
by: Mabkhot, Hashed Ahmed, et al.
Published: (2016)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016)

The Influence of Price and Brand Loyalty on Store Brands Versus National Brands
by: Cataluna, F., et al.
Published: (2006)

Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty
by: B. Kim, Renee, et al.
Published: (2014)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017)

Brand experience and brand trust: an impact towards customer brand loyalty in theme park service industry
by: Azman, Qistina, et al.
Published: (2019)

Title: Impact of brand experience on brand love and brand loyalty --in an empirical context of the gaming industry
by: YANG, Z.
Published: (2020)

The role Of brand self-relevance in developing brand loyalty: a study on the brand loyalty for Honda
by: Nur Atikah A Rahman,, et al.
Published: (2014)

The role of brand self-relevance in developing brand loyalty: a study on the brand loyalty for Honda
by: A. Rahman, Nur Atikah, et al.
Published: (2014)

The antecedents of automobile brand loyalty: evidence from Malaysian
by: Mabkhot, Hashed Ahmad, et al.
Published: (2016)

The influence of customer interaction in virtual brand community on brand loyalty
by: Adzharuddin, Nor Azura, et al.
Published: (2023)

Moderating role of product involvement on the relationship between brand personality and brand loyalty
by: Lada, Suddin, et al.
Published: (2014)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
by: Nikhashemi, Seyed Rajab
Published: (2015)

The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal
by: Zainal, Mira Elliana
Published: (2015)

The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness
by: Rageh, Ahmed
Published: (2017)

The direct and indirect influence of brand image, brand experience, and brand personality on brand loyalty
by: Mabkhot, Hashed Ahmad Nasser
Published: (2016)

Influence of brand loyalty on consumer sportswear
by: Wong, Foong Yee, et al.
Published: (2008)

Brand love impact on the social media and stages of brand loyalty
by: Suha, F. S., et al.
Published: (2019)

A brand to trust.
by: New Straits Times,
Published: (2011)

The influence of brand image on brand loyalty: a study at Telekom Malaysia Berhad / Noor Hazida Abdul Halim
by: Abdul Halim, Noor Hazida
Published: (2011)

Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution
by: Lau, Kong, et al.
Published: (2007)

Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia
by: Salehi, Abuzar
Published: (2008)

The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model
by: Shimul, Anwar Sadat, et al.
Published: (2023)

The impact of employer brand discrepancy and employer attraction on employer brand loyalty
by: Mohamad, Siti Fatimah, et al.
Published: (2017)

Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
by: Chieng, Fayrene, et al.
Published: (2021)

Brand Loyalty from a Consumer-Brand Relationship Perspective: An Empirical Study in the Vietnam Shampoo Market
by: Ly, Ngan Thuy
Published: (2004)

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
by: Rather, R. A., et al.
Published: (2019)

The Effect of Branding on Customer Loyalty - A Case Study on the Leading Brand (Mobilink) and its comparison with the Follower Brands
by: Khalid, Sana
Published: (2009)

Brand loyalty determinants of imported cosmetic brands among females in Malaysia
by: Tee, Wen Hui
Published: (2019)

Brand Loyalty of Online Music
by: Chan, Gavin
Published: (2006)

Virtual brand personality, customer satisfaction and brand loyalty in online banking industry / Ong Khian Sin
by: Ong, Khian Sin
Published: (2009)

The Effect Of Image And Brand Trust On Repeat Visitation
by: Abdulqader Algunaid, Najib Mohammed
Published: (2016)

Binding through branding: an investigation into the impact of brand experience and brand image on consumers’ perception of trust in the context of the UK financial services sector
by: Moin, S.M.A.
Published: (2016)

Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia
by: Boroujeni, Sina Borjian
Published: (2011)

The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi
by: Mohammad Sairi, Nursaida Alina
Published: (2018)