Product strategies for export ventures : an empirical investigation among SMEs in an emerging economy

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Product strategies for export ventures : an empirical investigation among SMEs in an emerging economy

This study examines product strategies of firms in developing countries for export ventures in global markets. It focuses on generic product features: low cost, differentiation, and specialization for analysing how they are associated with the intent to export. A rigorous database was developed...

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Bibliographic Details
Main Authors:	Abu H Ayob, Dana, Léo-Paul
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/20751/ http://journalarticle.ukm.my/20751/1/15792-65497-1-PB.pdf

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