Building online social identity and fandom activities of K-pop fans on Twitter

K-pop fans are widely known to use social media as a platform for their activities. Over the years, they have built online communities, which are called fandoms. K-pop fandoms are zealous in fandom activities that some abused were detected, such as spreading false news and provocating fandom war...

Full description

Bibliographic Details
Main Authors: Marlyna Maros, Fara Nadia Abdul Basek
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:http://journalarticle.ukm.my/20696/
http://journalarticle.ukm.my/20696/1/55279-194064-1-PB.pdf
_version_ 1848815170945548288
author Marlyna Maros,
Fara Nadia Abdul Basek,
author_facet Marlyna Maros,
Fara Nadia Abdul Basek,
author_sort Marlyna Maros,
building UKM Institutional Repository
collection Online Access
description K-pop fans are widely known to use social media as a platform for their activities. Over the years, they have built online communities, which are called fandoms. K-pop fandoms are zealous in fandom activities that some abused were detected, such as spreading false news and provocating fandom wars. These could potentially lead to cyberbullying and damage the quality of online social interaction. The fans are not careful about their actions as they are using the online social identity. Thus their real identity is saved. Hence, the purposes of this study are to analyse the online social identity of K-pop fandom members, how they were introduced to the K-pop world and the purpose(s) of the fandom activities. A total of 30 participants were interviewed online for this study. Thematic analysis of the interview was done based on three stages of Tajfel’s Social Identity Theory (1979) which is (1) characteristic, (2) social identification, and (3) social comparison, and Bennett’s Four Areas of Fandom (2014) which are (1) communication, (2) creativity, (3) knowledge and (4) civic power and organisation. The findings of this research revealed six characteristics of the fans’ online social identity as K-pop fans, the influential factors that introduced them to K-pop, and details on their fandom activities. This study provides insights into the online social identity of K-pop fans and fandom activities on Twitter. Further research is recommended to explore the language used by the K-pop community for inter- and intra-group communications, which will further enrich the understanding of this online social community.
first_indexed 2025-11-15T00:45:44Z
format Article
id oai:generic.eprints.org:20696
institution Universiti Kebangasaan Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T00:45:44Z
publishDate 2022
publisher Penerbit Universiti Kebangsaan Malaysia
recordtype eprints
repository_type Digital Repository
spelling oai:generic.eprints.org:206962022-12-11T01:12:01Z http://journalarticle.ukm.my/20696/ Building online social identity and fandom activities of K-pop fans on Twitter Marlyna Maros, Fara Nadia Abdul Basek, K-pop fans are widely known to use social media as a platform for their activities. Over the years, they have built online communities, which are called fandoms. K-pop fandoms are zealous in fandom activities that some abused were detected, such as spreading false news and provocating fandom wars. These could potentially lead to cyberbullying and damage the quality of online social interaction. The fans are not careful about their actions as they are using the online social identity. Thus their real identity is saved. Hence, the purposes of this study are to analyse the online social identity of K-pop fandom members, how they were introduced to the K-pop world and the purpose(s) of the fandom activities. A total of 30 participants were interviewed online for this study. Thematic analysis of the interview was done based on three stages of Tajfel’s Social Identity Theory (1979) which is (1) characteristic, (2) social identification, and (3) social comparison, and Bennett’s Four Areas of Fandom (2014) which are (1) communication, (2) creativity, (3) knowledge and (4) civic power and organisation. The findings of this research revealed six characteristics of the fans’ online social identity as K-pop fans, the influential factors that introduced them to K-pop, and details on their fandom activities. This study provides insights into the online social identity of K-pop fans and fandom activities on Twitter. Further research is recommended to explore the language used by the K-pop community for inter- and intra-group communications, which will further enrich the understanding of this online social community. Penerbit Universiti Kebangsaan Malaysia 2022-09 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/20696/1/55279-194064-1-PB.pdf Marlyna Maros, and Fara Nadia Abdul Basek, (2022) Building online social identity and fandom activities of K-pop fans on Twitter. 3L; Language,Linguistics and Literature,The Southeast Asian Journal of English Language Studies., 28 (3). pp. 282-295. ISSN 0128-5157 https://ejournal.ukm.my/3l/issue/view/1543
spellingShingle Marlyna Maros,
Fara Nadia Abdul Basek,
Building online social identity and fandom activities of K-pop fans on Twitter
title Building online social identity and fandom activities of K-pop fans on Twitter
title_full Building online social identity and fandom activities of K-pop fans on Twitter
title_fullStr Building online social identity and fandom activities of K-pop fans on Twitter
title_full_unstemmed Building online social identity and fandom activities of K-pop fans on Twitter
title_short Building online social identity and fandom activities of K-pop fans on Twitter
title_sort building online social identity and fandom activities of k-pop fans on twitter
url http://journalarticle.ukm.my/20696/
http://journalarticle.ukm.my/20696/
http://journalarticle.ukm.my/20696/1/55279-194064-1-PB.pdf