The impact of customer value co-creation and relationship quality on relationship equity : personality traits as a moderator

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The impact of customer value co-creation and relationship quality on relationship equity : personality traits as a moderator

This study aimed to examine the relationship among customer value co-creation, relationship quality, and relationship equity in the tailoring services in Malaysia. Moreover, this study also investigated whether customer personality trait plays a moderating role in the relationship of value co-cr...

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Bibliographic Details
Main Authors:	Nor Asiah Omar, Ahmad Sabri Kassim, Muhamad Azrin Nazri, Farhana Sidek
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/20484/ http://journalarticle.ukm.my/20484/1/30076-102233-1-PB.pdf

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