The impact of customer value co-creation and relationship quality on relationship equity : personality traits as a moderator
This study aimed to examine the relationship among customer value co-creation, relationship quality, and relationship equity in the tailoring services in Malaysia. Moreover, this study also investigated whether customer personality trait plays a moderating role in the relationship of value co-cr...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/20484/ http://journalarticle.ukm.my/20484/1/30076-102233-1-PB.pdf |
| _version_ | 1848815114969415680 |
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| author | Nor Asiah Omar, Ahmad Sabri Kassim, Muhamad Azrin Nazri, Farhana Sidek, |
| author_facet | Nor Asiah Omar, Ahmad Sabri Kassim, Muhamad Azrin Nazri, Farhana Sidek, |
| author_sort | Nor Asiah Omar, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | This study aimed to examine the relationship among customer value co-creation, relationship quality, and relationship
equity in the tailoring services in Malaysia. Moreover, this study also investigated whether customer personality trait plays
a moderating role in the relationship of value co-creation behavior and relationship quality as well as the relationship
between relationship quality and relationship equity. A total of 245 questionnaires were collected via purposive sampling
from customers seeking tailoring services from SME tailoring businesses. The findings revealed that customer value co-creation has a statistically significant influence on relationship quality. In addition, relationship quality was also positively
related to relationship equity. However, the moderating effect of customer personality trait was not significant. This study
contributes to the existing literature on customer co-creation and personality traits of consumers in tailoring services of
SMEs, particularly in explaining the relationship equity of consumers. |
| first_indexed | 2025-11-15T00:44:50Z |
| format | Article |
| id | oai:generic.eprints.org:20484 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:44:50Z |
| publishDate | 2018 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:204842022-11-11T09:00:54Z http://journalarticle.ukm.my/20484/ The impact of customer value co-creation and relationship quality on relationship equity : personality traits as a moderator Nor Asiah Omar, Ahmad Sabri Kassim, Muhamad Azrin Nazri, Farhana Sidek, This study aimed to examine the relationship among customer value co-creation, relationship quality, and relationship equity in the tailoring services in Malaysia. Moreover, this study also investigated whether customer personality trait plays a moderating role in the relationship of value co-creation behavior and relationship quality as well as the relationship between relationship quality and relationship equity. A total of 245 questionnaires were collected via purposive sampling from customers seeking tailoring services from SME tailoring businesses. The findings revealed that customer value co-creation has a statistically significant influence on relationship quality. In addition, relationship quality was also positively related to relationship equity. However, the moderating effect of customer personality trait was not significant. This study contributes to the existing literature on customer co-creation and personality traits of consumers in tailoring services of SMEs, particularly in explaining the relationship equity of consumers. Penerbit Universiti Kebangsaan Malaysia 2018 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/20484/1/30076-102233-1-PB.pdf Nor Asiah Omar, and Ahmad Sabri Kassim, and Muhamad Azrin Nazri, and Farhana Sidek, (2018) The impact of customer value co-creation and relationship quality on relationship equity : personality traits as a moderator. Jurnal Pengurusan, 54 . pp. 87-99. ISSN 0127-2713 https://ejournal.ukm.my/pengurusan/issue/view/1154 |
| spellingShingle | Nor Asiah Omar, Ahmad Sabri Kassim, Muhamad Azrin Nazri, Farhana Sidek, The impact of customer value co-creation and relationship quality on relationship equity : personality traits as a moderator |
| title | The impact of customer value co-creation and relationship quality on relationship equity : personality traits as a moderator |
| title_full | The impact of customer value co-creation and relationship quality on relationship equity : personality traits as a moderator |
| title_fullStr | The impact of customer value co-creation and relationship quality on relationship equity : personality traits as a moderator |
| title_full_unstemmed | The impact of customer value co-creation and relationship quality on relationship equity : personality traits as a moderator |
| title_short | The impact of customer value co-creation and relationship quality on relationship equity : personality traits as a moderator |
| title_sort | impact of customer value co-creation and relationship quality on relationship equity : personality traits as a moderator |
| url | http://journalarticle.ukm.my/20484/ http://journalarticle.ukm.my/20484/ http://journalarticle.ukm.my/20484/1/30076-102233-1-PB.pdf |