Youth in the making : the skin-care promise

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Youth in the making : the skin-care promise

This study focuses on the marketing strategies used to persuade or attract buyers in beauty advertisements. The ideal in beauty is seen in having healthy youthful complexions. Hence it has become a commercial commodity globally. This study sets out to explore and identify activities which are...

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Bibliographic Details
Main Authors:	Lau, Hui Chwen, Lee, Siew Chin
Format:	Article
Language:	English
Published:	Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/20433/ http://journalarticle.ukm.my/20433/1/180-Article%20Text-261-1-10-20191013.pdf

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