Validating the social content management framework : a Delphi study

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Validating the social content management framework : a Delphi study

Today, organisations are resorting to social networks to engage with customers. These social media interactions result in social content, which, if well-managed, can lead to innovative improvements in the value offerings of the organisations. Thus, a proper social content management framework ne...

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Bibliographic Details
Main Authors:	Wan Azlin Zurita Wan Ahmad, Muriati Mukhtar, Yazrina Yahya
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/20399/ http://journalarticle.ukm.my/20399/1/28137-102248-1-PB.pdf

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