Evaluation of factors influencing audience perception of Nollywood movies

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Evaluation of factors influencing audience perception of Nollywood movies

The Nollywood phenomenon has remarkably become an international moviemaking culture, serving as one of the determinants of Nigerian perception formation on social and educational behaviours. Globalisation in the film industry impacts audience taste and perception, not only in the global free m...

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Bibliographic Details
Main Authors:	Abdulhamid Badru, Hasrul Hashim, Adisa, R. M.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	http://journalarticle.ukm.my/20386/ http://journalarticle.ukm.my/20386/1/55770-187132-1-PB.pdf

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