The role of media in sponsorship decision making during Covid-19 : a Malaysian perspective

QR Code

The role of media in sponsorship decision making during Covid-19 : a Malaysian perspective

COVID-19 has impacted not only human lives, but also business organisations. The repercussions of the pandemic on global businesses include sustaining the value of a firm that could benefit stakeholders, such as the challenge for sponsored properties to attain sponsorship through a period of f...

Full description

Bibliographic Details
Main Authors:	Mohamad-Noor Salehhuddin Sharipudin, Nurzihan Hassim, Suffian Hadi Ayub, Fam, Kim-Shyan, Rosli Mohammed
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	http://journalarticle.ukm.my/20385/ http://journalarticle.ukm.my/20385/1/55773-187109-1-PB.pdf

Similar Items

Exploring managers’ perceptions on sponsorship relations and decision making in the Malaysian B2B context
by: Mohamad-Noor Salehhuddin Sharipudin,, et al.
Published: (2023)

The influence of social media influencer (SMI) and social influence on purchase intention among young consumers
by: Salehhuddin Sharipudin, Mohamad-Noor, et al.
Published: (2023)

The changing business ethics and etiquette, in Slovakia and Hungary, due to globalization
by: Tóth, Zsuzsanna, et al.
Published: (2024)

Brand equity and credibility sustaining FMCG purchase decisions through the enduring COVID-19 turbulence in Malaysia.
by: Chan, Tak Jie, et al.
Published: (2024)

Instrument validation of website quality to attract donation
by: Yusuf, Sarina, et al.
Published: (2023)

Covid-19 and its impacts on consumer decision-making process
by: Hashim, Norashuha, et al.
Published: (2022)

Dematel digraph: A decision making tool for project practitioners and researchers during covid-19 pandemic
by: Lee, Chia Kuang, et al.
Published: (2021)

Hijab in the city: Discursive representation of female modesty in selected contemporary Malaysian media / Nurzihan Hassim
by: Nurzihan, Hassim
Published: (2017)

Exploring the characteristics of healthy lifestyle campaign on social media: a case study on FIT Malaysia
by: Suffian Hadi Ayub,, et al.
Published: (2019)

Hijab and the Malay-Muslim woman in Media
by: Hassim, Nurzihan
Published: (2014)

What affects investment decisions among undergraduates during COVID-19 pandemic?
by: Chan, Hooi-Yee, et al.
Published: (2022)

Covid-19 and lockdowns make differences clearer
by: Hasan, Md. Mahmudul
Published: (2020)

Fuzzy TOPSIS method as a decision supporting system to rank Malaysia online shopping website quality during COVID-19 MCO 2020
by: Fam, Soo-Fen, et al.
Published: (2020)

An Investigation of the Relationship between Sponsorship and Brand Equity - A Study Exploring Sport Sponsorship in General and the Influence of Consumer Involvement
by: Stimpson, Jonathan
Published: (2014)

Perspectives of applied emerging media in educators teaching method during COVID-19 pandemic
by: Arif Bahari Mohamed Musli,, et al.
Published: (2021)

Hospitality sponsorship program: consumer involvement and product awareness / Marhazlina Ab Hadi
by: Ab Hadi, Marhazlina
Published: (2013)

Increasing brand recall for naming rights sponsorships
by: Donovan, Robert, et al.
Published: (2016)

Using machine learning algorithms to develop a clinical 2 decision-making tool for COVID-19 inpatients
by: Vepa, Abhinav, et al.
Published: (2021)

Community junior sport sponsorship: an online experiment assessing children’s responses to unhealthy food v. pro-health sponsorship options
by: Dixon, H., et al.
Published: (2017)

Virtual human influencers in live streaming commerce on social media platforms: exploring parasocial interactions with consumers in China
by: Yao, Lu, et al.
Published: (2024)

Disseminating information through social media during Covid-19 pandemic among university students
by: Pricilla Uran,, et al.
Published: (2022)

The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults' food preferences: A randomised controlled trial
by: Dixon, H., et al.
Published: (2018)

Unhealthy sponsorship in sport: a case study of the AFL
by: Sartori, Ainslie, et al.
Published: (2018)

Examination of Affective Responses to Images in Sponsorship-Linked Marketing
by: Cornwell, T., et al.
Published: (2016)

Game on: do children absorb sports sponsorship messages?
by: Pettigrew, Simone, et al.
Published: (2013)

Critical success factors of public health sponsorship in Australia
by: Sung, B., et al.
Published: (2020)

Spanish league deepens roots in Malaysia with grassroots, sponsorship
by: The Star, .
Published: (2025)

Public knowledge, attitudes and practices towards COVID-19: a cross-sectional study in Malaysia
by: Azlan, Arina Anis, et al.
Published: (2020)

‘I’m glad my baby has weaned so I don’t need to make that decision.” Understanding breastfeeding-related COVID-19 vaccine narratives on social media.
by: White, Becky, et al.
Published: (2025)

Supporting students’ wellbeing during COVID-19
by: Crawford, Nicole, et al.
Published: (2020)

The challenges of volunteering during the COVID-19 pandemic
by: Luksyte, A., et al.
Published: (2021)

Syndicates thrive during Covid-19 crisis
by: New Sarawak Tribune
Published: (2022)

Consumer behavior during the pandemic Covid 19
by: Chu, Yi Ching, et al.
Published: (2022)

Understanding media influence on parental perspectives towards child obesity prevention
by: Wang, Qian, et al.
Published: (2023)

Glocalizing’ the hijab: a Malaysian perspective
by: Hassim, Nurzihan
Published: (2017)

Malaysian financial well-being during COVID-19 pandemic: does income classification make a difference?
by: Che Norhalila Che Mohamed,, et al.
Published: (2023)

Systematic literature review on public engagement via government social media during the COVID-19 crisis
by: Guo, Jingjing, et al.
Published: (2024)

The influence of consumers’ trust and e-commerce platforms system quality on buying decision during Covid-19 pandemic
by: Choo, Yuen Theng, et al.
Published: (2021)

Healthy lifestyle campaign as social intervention mechanism to youth well-being: a case study on fit Malaysia social media campaign / Suffian Hadi Ayub
by: Ayub, Suffian Hadi
Published: (2020)

Consumers perceptions towards the sponsorship of the 2006 FIFA World Cup
by: Russ, Florian
Published: (2006)