Promotion of prostitution services on social media
If in the past, promotion of sexual services was done face to face – on the streets or brothels – but now it has turned to social media. Data shows that online prostitution continues to increase because it can be accessed easily on social media. Social media, with its more open communication, is...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/20375/ http://journalarticle.ukm.my/20375/1/40203-186914-1-PB.pdf |
| _version_ | 1848815087013330944 |
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| author | Juditha, Christiany Eni Maryani, Abdullah, Aceng Rahmi Setiawati, |
| author_facet | Juditha, Christiany Eni Maryani, Abdullah, Aceng Rahmi Setiawati, |
| author_sort | Juditha, Christiany |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | If in the past, promotion of sexual services was done face to face – on the streets or brothels – but
now it has turned to social media. Data shows that online prostitution continues to increase because
it can be accessed easily on social media. Social media, with its more open communication, is
considered adequate for the promotion of commercial sex services. The purpose of this study is to get
an overview of the interaction and communication with regards to online promotion of prostitutions
on social media. Netnography is the research method chosen. The results of the study concluded that
in the interaction regarding prostitution on social media and communication between fellow
perpetrators is very open and vulgar. Commercial sex workers and pimps are the main promoters of
the services offered. The message conveyed includes the services offered, ways of payment, and rules
of the game accompanied by terms and conditions that are commonly used among actors. The use of
the hashtag (#) by service providers helps facilitate the promotion and search for customers. In
addition to the timelines used by actors, social media commentary, and the direct message (DM)
feature are also used for communication purposes. Furthermore, if there has been an agreement
between the actors, an extension of the private communication is continued through instant
messaging such as talking about time, location of the service, payment and sharing of testimonials
from previous customers. |
| first_indexed | 2025-11-15T00:44:24Z |
| format | Article |
| id | oai:generic.eprints.org:20375 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:44:24Z |
| publishDate | 2022 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:203752022-11-04T03:03:48Z http://journalarticle.ukm.my/20375/ Promotion of prostitution services on social media Juditha, Christiany Eni Maryani, Abdullah, Aceng Rahmi Setiawati, If in the past, promotion of sexual services was done face to face – on the streets or brothels – but now it has turned to social media. Data shows that online prostitution continues to increase because it can be accessed easily on social media. Social media, with its more open communication, is considered adequate for the promotion of commercial sex services. The purpose of this study is to get an overview of the interaction and communication with regards to online promotion of prostitutions on social media. Netnography is the research method chosen. The results of the study concluded that in the interaction regarding prostitution on social media and communication between fellow perpetrators is very open and vulgar. Commercial sex workers and pimps are the main promoters of the services offered. The message conveyed includes the services offered, ways of payment, and rules of the game accompanied by terms and conditions that are commonly used among actors. The use of the hashtag (#) by service providers helps facilitate the promotion and search for customers. In addition to the timelines used by actors, social media commentary, and the direct message (DM) feature are also used for communication purposes. Furthermore, if there has been an agreement between the actors, an extension of the private communication is continued through instant messaging such as talking about time, location of the service, payment and sharing of testimonials from previous customers. Penerbit Universiti Kebangsaan Malaysia 2022 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/20375/1/40203-186914-1-PB.pdf Juditha, Christiany and Eni Maryani, and Abdullah, Aceng and Rahmi Setiawati, (2022) Promotion of prostitution services on social media. Jurnal Komunikasi ; Malaysian Journal of Communication, 38 (2). pp. 1-15. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1527 |
| spellingShingle | Juditha, Christiany Eni Maryani, Abdullah, Aceng Rahmi Setiawati, Promotion of prostitution services on social media |
| title | Promotion of prostitution services on social media |
| title_full | Promotion of prostitution services on social media |
| title_fullStr | Promotion of prostitution services on social media |
| title_full_unstemmed | Promotion of prostitution services on social media |
| title_short | Promotion of prostitution services on social media |
| title_sort | promotion of prostitution services on social media |
| url | http://journalarticle.ukm.my/20375/ http://journalarticle.ukm.my/20375/ http://journalarticle.ukm.my/20375/1/40203-186914-1-PB.pdf |