Fenomena Experience Economy dalam konteks kepenggunaan di Bukit Bintang, Kuala Lumpur

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Fenomena Experience Economy dalam konteks kepenggunaan di Bukit Bintang, Kuala Lumpur

Kajian ini bertujuan untuk meneliti fenomena Experience Economy (EE) atau Ekonomi Berasaskan Pengalaman (EBP) dalam konteks kepenggunaan di Bukit Bintang Kuala Lumpur. Objektif kajian ini adalah untuk mengenal pasti elemen Experience Economy di Bukit Bintang dan melihat kecenderungan empat elemen Ex...

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Bibliographic Details
Main Authors:	Azilah A.B, Hamzah Jusoh
Format:	Article
Language:	English
Published:	Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/20260/ http://journalarticle.ukm.my/20260/1/61-Article%20Text-80-1-10-20180501.pdf

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