Effect of ethnocentrism and patriotism on the buying intention of Malaysian national car

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Effect of ethnocentrism and patriotism on the buying intention of Malaysian national car

Malaysia is one of the Asian countries that triumph in producing national car with an outstanding achievements in automotive industry. Nowadays, Proton and Perodua are the famous Malaysian car brands among its citizens, where Perodua become the top of the list. Malaysian citizens appreciate and supp...

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Bibliographic Details
Main Authors:	Che Aniza Che Wel, Syed Shah Alam, Nor Rahimy Khalid, Suraya Akmar Mokhtaruddin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/20177/ http://journalarticle.ukm.my/20177/1/26177-88586-1-PB.pdf

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