What do they really “Meme”? A multimodal study on ‘Siakap Langkawi’ memes as tools for humour and marketing

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What do they really “Meme”? A multimodal study on ‘Siakap Langkawi’ memes as tools for humour and marketing

The popularity of memes has increased in this modern era as they can be highly accessible on the internet. They are significant as communication tools on social media such as tools for humour and marketing. Studies commonly explored memes in the field of marketing and business, politics, and even...

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Bibliographic Details
Main Author:	How, Cherish
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	http://journalarticle.ukm.my/20097/ http://journalarticle.ukm.my/20097/1/53916-187296-1-PB.pdf

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