A new imperative of relationship between individual creativity and organisational innovation : a systematic review

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A new imperative of relationship between individual creativity and organisational innovation : a systematic review

Innovation is imperative for competitiveness and works as a critical breakthrough determinant for organisations’ sustainable performance, while creativity functions as a catalyst for innovation processes or activities. One of the reasons for inadequate innovation is the lack of attention to creativi...

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Bibliographic Details
Main Authors:	Saharah Sapiyi, Nur Riza Mohd Suradi, Zainol Mustafa
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	http://journalarticle.ukm.my/20011/ http://journalarticle.ukm.my/20011/1/Paper_4_NUR_RIZA.pdf

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