Academic visual identity of higher education institutions : a multimodal communication through pictorial representations

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Academic visual identity of higher education institutions : a multimodal communication through pictorial representations

Empirical studies on branding of higher education institutions have increasingly explored the notion of identity in the modern university context. The positive effects of brand communication, especially offline communication, may be well investigated, whereas few studies have analyzed how online...

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Bibliographic Details
Main Authors:	Wu, Ying Qi, Cheong, Cecilia Yin Mei
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	http://journalarticle.ukm.my/19930/ http://journalarticle.ukm.my/19930/1/54997-184487-1-PB.pdf

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