Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination
Integrating the relationship between food and tourism destination has been an important issue in the current tourism scenario. More tourism leaders globally are recognizing the important role local food can play in strengthening a rural destination’s tourism product. Thus, the purpose of this stu...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/19813/ http://journalarticle.ukm.my/19813/1/48756-184742-1-PB.pdf |
| _version_ | 1848814938423820288 |
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| author | Mohd Nazri Abdul Raji, Shahrim Ab. Karim, Farah Adibah Che Ishak, Mohd Mursyid Arshad, Mohd Aliff Abdul Majid, |
| author_facet | Mohd Nazri Abdul Raji, Shahrim Ab. Karim, Farah Adibah Che Ishak, Mohd Mursyid Arshad, Mohd Aliff Abdul Majid, |
| author_sort | Mohd Nazri Abdul Raji, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | Integrating the relationship between food and tourism destination has been an important issue in
the current tourism scenario. More tourism leaders globally are recognizing the important role
local food can play in strengthening a rural destination’s tourism product. Thus, the purpose of
this study is to explore the role of local food in developing Lenggong Valley as a rural food
tourism destination. This study is applying a qualitative method using in-depth interview and
participant observation. The finding identified four steps in developing rural food tourism
destination; i) identifying local food components, ii) examining the capabilities of local food as
tourism product; iii) evaluating local food as tourism product; and iv) selecting suitable
marketing strategy to promote food tourism. This study contributes to expanding research on
food tourism in constructing the rural food tourism framework. The information in this study
leading to new ways of thinking about local food, by integrating local food and tourism resources
to enhance rural destination attraction, since local food at rural destination attract little research
in the field of tourism management. |
| first_indexed | 2025-11-15T00:42:02Z |
| format | Article |
| id | oai:generic.eprints.org:19813 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:42:02Z |
| publishDate | 2022 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:198132022-09-24T23:34:57Z http://journalarticle.ukm.my/19813/ Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination Mohd Nazri Abdul Raji, Shahrim Ab. Karim, Farah Adibah Che Ishak, Mohd Mursyid Arshad, Mohd Aliff Abdul Majid, Integrating the relationship between food and tourism destination has been an important issue in the current tourism scenario. More tourism leaders globally are recognizing the important role local food can play in strengthening a rural destination’s tourism product. Thus, the purpose of this study is to explore the role of local food in developing Lenggong Valley as a rural food tourism destination. This study is applying a qualitative method using in-depth interview and participant observation. The finding identified four steps in developing rural food tourism destination; i) identifying local food components, ii) examining the capabilities of local food as tourism product; iii) evaluating local food as tourism product; and iv) selecting suitable marketing strategy to promote food tourism. This study contributes to expanding research on food tourism in constructing the rural food tourism framework. The information in this study leading to new ways of thinking about local food, by integrating local food and tourism resources to enhance rural destination attraction, since local food at rural destination attract little research in the field of tourism management. Penerbit Universiti Kebangsaan Malaysia 2022 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/19813/1/48756-184742-1-PB.pdf Mohd Nazri Abdul Raji, and Shahrim Ab. Karim, and Farah Adibah Che Ishak, and Mohd Mursyid Arshad, and Mohd Aliff Abdul Majid, (2022) Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination. Geografia : Malaysian Journal of Society and Space, 18 (2). pp. 16-31. ISSN 2180-2491 https://ejournal.ukm.my/gmjss/issue/view/1523 |
| spellingShingle | Mohd Nazri Abdul Raji, Shahrim Ab. Karim, Farah Adibah Che Ishak, Mohd Mursyid Arshad, Mohd Aliff Abdul Majid, Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination |
| title | Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination |
| title_full | Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination |
| title_fullStr | Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination |
| title_full_unstemmed | Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination |
| title_short | Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination |
| title_sort | exploring the roles of local food in developing lenggong valley as a rural food tourism destination |
| url | http://journalarticle.ukm.my/19813/ http://journalarticle.ukm.my/19813/ http://journalarticle.ukm.my/19813/1/48756-184742-1-PB.pdf |