Cause-related marketing : will religious consumers buy?

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Cause-related marketing : will religious consumers buy?

To meet the UN Sustainable Consumption and Production goal, more companies are integrating sustainability value through corporate social responsibility (CSR) activities as part of their marketing strategies. To highlight the CSR activities and sustainable development, the marketing strategies may...

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Bibliographic Details
Main Author:	Suzana Md Samsudi
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/19441/ http://journalarticle.ukm.my/19441/1/33758-106444-1-PB.pdf

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