Determination of factor in willingness to pay for firefly conservation in Kuala Selangor, Malaysia using contingent valuation method
Firefly is an ecotourism icon in Kuala Selangor, Malaysia and benefits the local community, especially as a source of income. The beauty of fireflies in producing light has made firefly watching activities increasingly popular around the world. Unfortunately, land conversion to agriculture activitie...
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| Format: | Article |
| Language: | English |
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Pusat Sistematik Serangga, Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/18871/ http://journalarticle.ukm.my/18871/1/45870-159571-1-PB.pdf |
| _version_ | 1848814689417428992 |
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| author | Nadirah Rosli, Zaiton Samdin, Wan Norhidayah W Mohamad, Huda Farhana Mohamad Muslim, |
| author_facet | Nadirah Rosli, Zaiton Samdin, Wan Norhidayah W Mohamad, Huda Farhana Mohamad Muslim, |
| author_sort | Nadirah Rosli, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | Firefly is an ecotourism icon in Kuala Selangor, Malaysia and benefits the local community, especially as a source of income. The beauty of fireflies in producing light has made firefly watching activities increasingly popular around the world. Unfortunately, land conversion to agriculture activities and oil palm plantation has caused their habitat loss. Firefly was categorized under non-market value, which by using WTP concept, it able to estimate the economic value of firefly conservation. Therefore, a face-to-face interview to identify factors that affect Willingness to Pay (WTP) for firefly conservation in Kuala Selangor, Malaysia. Double Bounded Dichotomous Choice (DBDC) and an open-ended survey were conducted involving 330 visitors of Kampung Kuantan Firefly Park. The logit regression model, specifically the Contingent Valuation Method (CVM), was applied to investigate the factors that determine the visitors WTP. The results indicate that the WTP of visitor’s was significantly influenced by initial bid level, age, household number, income, awareness, attitude and perception. The findings of the study are capable of helping policymakers and the Kuala Selangor District Council to design and improve a more efficient strategy to conserve the firefly population for the future. |
| first_indexed | 2025-11-15T00:38:05Z |
| format | Article |
| id | oai:generic.eprints.org:18871 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:38:05Z |
| publishDate | 2021 |
| publisher | Pusat Sistematik Serangga, Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:188712022-06-29T00:53:01Z http://journalarticle.ukm.my/18871/ Determination of factor in willingness to pay for firefly conservation in Kuala Selangor, Malaysia using contingent valuation method Nadirah Rosli, Zaiton Samdin, Wan Norhidayah W Mohamad, Huda Farhana Mohamad Muslim, Firefly is an ecotourism icon in Kuala Selangor, Malaysia and benefits the local community, especially as a source of income. The beauty of fireflies in producing light has made firefly watching activities increasingly popular around the world. Unfortunately, land conversion to agriculture activities and oil palm plantation has caused their habitat loss. Firefly was categorized under non-market value, which by using WTP concept, it able to estimate the economic value of firefly conservation. Therefore, a face-to-face interview to identify factors that affect Willingness to Pay (WTP) for firefly conservation in Kuala Selangor, Malaysia. Double Bounded Dichotomous Choice (DBDC) and an open-ended survey were conducted involving 330 visitors of Kampung Kuantan Firefly Park. The logit regression model, specifically the Contingent Valuation Method (CVM), was applied to investigate the factors that determine the visitors WTP. The results indicate that the WTP of visitor’s was significantly influenced by initial bid level, age, household number, income, awareness, attitude and perception. The findings of the study are capable of helping policymakers and the Kuala Selangor District Council to design and improve a more efficient strategy to conserve the firefly population for the future. Pusat Sistematik Serangga, Universiti Kebangsaan Malaysia 2021 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/18871/1/45870-159571-1-PB.pdf Nadirah Rosli, and Zaiton Samdin, and Wan Norhidayah W Mohamad, and Huda Farhana Mohamad Muslim, (2021) Determination of factor in willingness to pay for firefly conservation in Kuala Selangor, Malaysia using contingent valuation method. Serangga, 26 (2). pp. 348-360. ISSN 1394-5130 https://ejournal.ukm.my/serangga/issue/view/1406/showToc |
| spellingShingle | Nadirah Rosli, Zaiton Samdin, Wan Norhidayah W Mohamad, Huda Farhana Mohamad Muslim, Determination of factor in willingness to pay for firefly conservation in Kuala Selangor, Malaysia using contingent valuation method |
| title | Determination of factor in willingness to pay for firefly conservation in Kuala Selangor, Malaysia using contingent valuation method |
| title_full | Determination of factor in willingness to pay for firefly conservation in Kuala Selangor, Malaysia using contingent valuation method |
| title_fullStr | Determination of factor in willingness to pay for firefly conservation in Kuala Selangor, Malaysia using contingent valuation method |
| title_full_unstemmed | Determination of factor in willingness to pay for firefly conservation in Kuala Selangor, Malaysia using contingent valuation method |
| title_short | Determination of factor in willingness to pay for firefly conservation in Kuala Selangor, Malaysia using contingent valuation method |
| title_sort | determination of factor in willingness to pay for firefly conservation in kuala selangor, malaysia using contingent valuation method |
| url | http://journalarticle.ukm.my/18871/ http://journalarticle.ukm.my/18871/ http://journalarticle.ukm.my/18871/1/45870-159571-1-PB.pdf |