Kesan persepsi risiko dan motivasi melancong terhadap gelagat pelancong tempatan semasa pandemik COVID-19

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Kesan persepsi risiko dan motivasi melancong terhadap gelagat pelancong tempatan semasa pandemik COVID-19

Kajian ini mengkaji kesan persepsi tentang risiko dan motivasi melancong terhadap niat untuk melancong di dalam negara semasa pandemik COVID-19. Dengan menggunakan Teori Gelagat Terancang (TPB) lanjutan, kajian ini memberi fokus kepada gelagat pelancong tempatan berdasarkan maklum balas daripada 407...

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Bibliographic Details
Main Authors:	Riayati Ahmad, Azyulail Azra Samsuddin, Norlida Hanim Mohd Salleh, Suhaili Alma’amun
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/18804/ http://journalarticle.ukm.my/18804/1/jeko_553-10.pdf

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