Balancing bureaucracy and communal values in diffusing the innovation process : strategic communication challenges from the Malaysian perspectives

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Balancing bureaucracy and communal values in diffusing the innovation process : strategic communication challenges from the Malaysian perspectives

The transmission of agricultural messages such as innovation in agricultural settings requires good planning from a strategic communication viewpoint. Moreover, there has been a call from various quarters that demand a holistic approach to solve this miscommunication issue. Thus, this study aims to...

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Bibliographic Details
Main Authors:	Norhafezah Yusof, Romlah Ramli, Napat Ruangnapakul
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/18723/ http://journalarticle.ukm.my/18723/1/53043-174596-1-PB.pdf

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