Analisis strategi komunikasi penerbitan pesanan khidmat awam (PKA) pandemik COVID-19

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Analisis strategi komunikasi penerbitan pesanan khidmat awam (PKA) pandemik COVID-19

Komunikasi melalui media merupakan salah satu aspek terpenting sekiranya sesebuah negara berhadapan dengan sebarang bentuk krisis kesihatan seperti penularan pandemik. Salah satu medium yang sering digunakan adalah melalui penerbitan video pesanan khidmat awam (public service announcement) atau PKA....

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Bibliographic Details
Main Authors:	Hasrul Hashim, Mohd Azul Mohamad Salleh
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/18710/ http://journalarticle.ukm.my/18710/1/51880-174324-1-PB.pdf

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