Understanding the mediating effects of technology factor on social media acceptance among budget accommodations

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Understanding the mediating effects of technology factor on social media acceptance among budget accommodations

The characteristics of social media and its interactivity propelled it to become an eminent medium of marketing for most business organisations, including SMEs. However, SMEs in the hospitality and tourism industry, such as budget accommodations, hardly utilise social media as their marketing medium...

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Bibliographic Details
Main Author:	Noraihan Mohamad
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	http://journalarticle.ukm.my/18675/ http://journalarticle.ukm.my/18675/1/54810-180420-1-PB.pdf

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