Mediating effect of digital marketing capability on marketing effectiveness of community enterprises in Nakhon Pathom Province, Thailand

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Mediating effect of digital marketing capability on marketing effectiveness of community enterprises in Nakhon Pathom Province, Thailand

Most community enterprises in Thailand are not successful because of limited marketing channels and technology. The purpose of this paper is to examine the effect of platform capability and web capability on marketing effectiveness with a consideration of the mediating effect of digital marketing ca...

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Bibliographic Details
Main Authors:	Niracharapa Tongdhamachart, Sakkarin Niyomsilpa
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	http://journalarticle.ukm.my/18674/ http://journalarticle.ukm.my/18674/1/54809-182427-1-PB.pdf

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