Online promotion of private hospital promoting medical tourism : a multimodal analysis from a cultural perspective

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Online promotion of private hospital promoting medical tourism : a multimodal analysis from a cultural perspective

The medical tourism industry, which was seriously affected by the coronavirus disease of 2019 (COVID-19), needs to give attention to its online promotional message strategy to boost the industry. Cultural variability is also crucial since the market for the medical tourism industry is global. Howeve...

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Bibliographic Details
Main Authors:	Wan Fatimah Solihah Wan Abdul Halim, Intan Safinaz Zainudin, Nor Fariza Mohd Nor
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/18655/ http://journalarticle.ukm.my/18655/1/45731-168183-1-PB.pdf

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