A functional analysis of theme and thematic progression
of private hospital websites

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A functional analysis of theme and thematic progression of private hospital websites

Medical tourism has been seriously affected by coronavirus disease 2019 (COVID-19) that has become a huge threat to global economy. In mitigating this issue, attention needs to be given to the online promotional message strategy to boost medical tourism. However, there is a scarcity of work on med...

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Bibliographic Details
Main Authors:	Wan Fatimah Solihah Wan Abdul Halim, Intan Safinaz Zainudin, Nor Fariza Mohd Nor
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/18037/ http://journalarticle.ukm.my/18037/1/42845-167706-1-PB.pdf

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