Media qualities and preferences in da’wah among Muslim converts in Borneo

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Media qualities and preferences in da’wah among Muslim converts in Borneo

In line with the growth of technology, media respectively has certain qualities that attract the audience or user to preferably utilise one platform over the other. This study aims to investigate media qualities that influenced the preferences of Muslim converts in da’wah in Borneo, specifically...

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Bibliographic Details
Main Author:	Salina Yanti Salim
Format:	Article
Language:	English
Published:	Pusat Kesejahteraan Insan dan Komuniti, Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/17944/ http://journalarticle.ukm.my/17944/1/426-Article%20Text-1631-1-10-20211230.pdf

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