Media qualities and preferences in da’wah among Muslim converts in Borneo
In line with the growth of technology, media respectively has certain qualities that attract the audience or user to preferably utilise one platform over the other. This study aims to investigate media qualities that influenced the preferences of Muslim converts in da’wah in Borneo, specifically...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Pusat Kesejahteraan Insan dan Komuniti, Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/17944/ http://journalarticle.ukm.my/17944/1/426-Article%20Text-1631-1-10-20211230.pdf |
| _version_ | 1848814441456467968 |
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| author | Salina Yanti Salim, |
| author_facet | Salina Yanti Salim, |
| author_sort | Salina Yanti Salim, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | In line with the growth of technology, media respectively has certain qualities that
attract the audience or user to preferably utilise one platform over the other. This
study aims to investigate media qualities that influenced the preferences of Muslim
converts in da’wah in Borneo, specifically in Sabah, Sarawak and Brunei. The
media involved were of traditional media such as television, radio, book and
newspaper, and of social media such as Facebook, YouTube, website and blog.
The qualitative research methodology was employed and a semi-structured
interview was applied to collect the data from the informant. There were 27
Muslim converts who participated in this study as informants. The data obtained
from the interview was tabulated using thematic approach, which later analysed
using descriptive and interpretive phenomenology approach. The results revealed
that Sabah informants were more focused on technical and interactive features of
media for variety of information related to da’wah, thus they preferred social
media, including older informants. Meanwhile Sarawak and Brunei informants
were more focused on the reliability of the da’wah content in media, thus they
mostly preferred traditional media, including young informants in both states. This
is an interesting finding because youth were generally known to favour more upto-
date media, such as social media, as platforms for obtaining information.
Finally, the informants’ responses in the interviews also implied that convenience
was a significant quality in their preferences, yet each had different definition of
the word ‘convenience’, depending on their motives and media use in receiving
da’wah. |
| first_indexed | 2025-11-15T00:34:08Z |
| format | Article |
| id | oai:generic.eprints.org:17944 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:34:08Z |
| publishDate | 2021 |
| publisher | Pusat Kesejahteraan Insan dan Komuniti, Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:179442022-01-15T07:50:52Z http://journalarticle.ukm.my/17944/ Media qualities and preferences in da’wah among Muslim converts in Borneo Salina Yanti Salim, In line with the growth of technology, media respectively has certain qualities that attract the audience or user to preferably utilise one platform over the other. This study aims to investigate media qualities that influenced the preferences of Muslim converts in da’wah in Borneo, specifically in Sabah, Sarawak and Brunei. The media involved were of traditional media such as television, radio, book and newspaper, and of social media such as Facebook, YouTube, website and blog. The qualitative research methodology was employed and a semi-structured interview was applied to collect the data from the informant. There were 27 Muslim converts who participated in this study as informants. The data obtained from the interview was tabulated using thematic approach, which later analysed using descriptive and interpretive phenomenology approach. The results revealed that Sabah informants were more focused on technical and interactive features of media for variety of information related to da’wah, thus they preferred social media, including older informants. Meanwhile Sarawak and Brunei informants were more focused on the reliability of the da’wah content in media, thus they mostly preferred traditional media, including young informants in both states. This is an interesting finding because youth were generally known to favour more upto- date media, such as social media, as platforms for obtaining information. Finally, the informants’ responses in the interviews also implied that convenience was a significant quality in their preferences, yet each had different definition of the word ‘convenience’, depending on their motives and media use in receiving da’wah. Pusat Kesejahteraan Insan dan Komuniti, Universiti Kebangsaan Malaysia 2021 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/17944/1/426-Article%20Text-1631-1-10-20211230.pdf Salina Yanti Salim, (2021) Media qualities and preferences in da’wah among Muslim converts in Borneo. Al-Hikmah, 13 (2). pp. 80-101. ISSN 1985-6822 https://spaj.ukm.my/jalhikmah/index.php/jalhikmah/issue/view/29 |
| spellingShingle | Salina Yanti Salim, Media qualities and preferences in da’wah among Muslim converts in Borneo |
| title | Media qualities and preferences in da’wah among Muslim converts in Borneo |
| title_full | Media qualities and preferences in da’wah among Muslim converts in Borneo |
| title_fullStr | Media qualities and preferences in da’wah among Muslim converts in Borneo |
| title_full_unstemmed | Media qualities and preferences in da’wah among Muslim converts in Borneo |
| title_short | Media qualities and preferences in da’wah among Muslim converts in Borneo |
| title_sort | media qualities and preferences in da’wah among muslim converts in borneo |
| url | http://journalarticle.ukm.my/17944/ http://journalarticle.ukm.my/17944/ http://journalarticle.ukm.my/17944/1/426-Article%20Text-1631-1-10-20211230.pdf |