Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia

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Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia

Halal cosmetics sector is fast expanding in lieu of the growing affluent 1.8 billion Muslim population globally. Unlike attention given to research on consumer purchase behaviour of halal food, consumer purchase behaviour of halal cosmetics is limited. To date, out of forty-five research papers on...

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Bibliographic Details
Main Author:	Adlin Masood
Format:	Article
Language:	English
Published:	Pusat Pengurusan & Pembangunan Mahasiswa, Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/17853/ http://journalarticle.ukm.my/17853/1/Artikel-14_Adlin-Masood_USIM.pdf

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