Quantifying the attitudes of Turkish young generation toward online advertising

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Quantifying the attitudes of Turkish young generation toward online advertising

Online advertising is a growing business. Owing to the advances in Internet technology, the nature and types of advertisements (hereinafter, “ads”) have changed. Many companies use different types of advertising to reach their customers. This paper shows how Internet users perceive online advertis...

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Bibliographic Details
Main Authors:	Özen, Üstün, Dael, Fares Abdulhafidh
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/17787/ http://journalarticle.ukm.my/17787/1/42180-168083-2-PB.pdf

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