Does gamification work in a serious context? The influence of gamification, utilitarian, and hedonic features in the community-based crowdfunding platform

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Does gamification work in a serious context? The influence of gamification, utilitarian, and hedonic features in the community-based crowdfunding platform

Crowdfunding can provide financial aid to the underserved in a fast and safe manner. With the diffusion of technology, more people have relied on online crowdfunding platforms to fund their projects. However, researchers have found that contributors’ willingness to support the projects on crowdfundi...

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Bibliographic Details
Main Authors:	Nur Aqilah Hazirah Mohd Anim, Nor Asiah Omar
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/17625/ http://journalarticle.ukm.my/17625/1/42964-156760-1-PB.pdf

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