The role of relationship value in manufacturer-retailer context

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The role of relationship value in manufacturer-retailer context

The content and form of relationship value dominate the literature. The study aims to add to relationship value research by examining its dimensions and outcomes. The relationship value presents a new taxonomy beyond the cost and benefit conception of value that dominates existing literature. It...

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Bibliographic Details
Main Authors:	Prasetya, Prita, Najib, Mukhamad, Soehadi, Agus W.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/17473/ http://journalarticle.ukm.my/17473/1/32730-160323-2-PB.pdf

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